A Digital Creative Leader, Strategist & Designer.
Claire's X Brand Campaigns
Project Type: External Brand Product Launch
Date: 2023/2024
Role: Associate Creative Director,
Creative Manager, Project Manager
Brand product launches were pivotal in promoting new collections and driving awareness for external brand partners such as Disney, Sanrio, MGM, and others. These collaborations were key business drivers, boosting both digital and in-store sales. In my role, I integrated external branding with Claire’s identity to create visually compelling, user-focused stories. I worked closely with the marketing manager to ensure timely submission of creative assets for external brand reviews, making necessary adjustments to secure approvals. Additionally, I oversaw the creation, quality assurance, and launch of various marketing assets, collaborating with the front-end developer, email marketing team, and external agencies to ensure everything was delivered and executed on time.
Disney
Stitch
The Disney Stitch "Foodie" collection was launched to excite Gen Alpha and Gen Z audiences, with products available both online and in-store. Our marketing support included a comprehensive set of assets across multiple channels, including email campaigns, homepage hero banners, category landing page features, and paid media ads. The messaging and creative focused on the unique "foodie" theme, highlighting the new products in a fun and engaging way. Paid media assets performed exceptionally well, becoming top-performing ads for the month, contributing significantly to the campaign's overall success.
Lead Digital Designer: Amanda
Lead Copywriters: Tori Chalmers & Alexa Nizam
Developers: John D'Agostino & Jon Liera
Hello Kitty and Friends X Care Bears
The Hello Kitty and Friends X Care Bears collection at Claire’s targeted millennial moms, tapping into the nostalgia of these iconic brands. The campaign heavily featured Care Bear visuals and illustrations to create a whimsical fantasy world, showcasing Claire's unique product offerings like stationery and jewelry. We supported the launch with homepage and product page banners, and executed a VIP early access campaign via email to build excitement. Though the collection was small, it delivered impressive results and resonated strongly with the audience.
Lead Digital Designer: Amanda Macedo
Lead Copywriters: Tori Chalmers
Developers: John D'Agostino & Jon Liera
Hello Kitty and Friends
The Hello Kitty and Friends collection at Claire’s introduced a variety of products, featuring not only Hello Kitty but also her friends, with items ranging from stationery to water bottles and bags. This collection resonated strongly with consumers due to its broad appeal and product variety. We supported the launch through site presence and targeted email to build awareness and drive sales. The collection was a standout hit with our audience.
Lead Digital Designer: Amanda Macedo
Lead Copywriters: Tori Chalmers
Developers: John D'Agostino & Jon Liera
Pusheen
The Pusheen x Claire’s collection featured a fun, fruit-themed Pusheen, focusing on key products like plushies and stationery. As a top-selling brand, we strategically highlighted these items to drive engagement and sales. The launch was supported with a strong site presence, including homepage banners and product page highlights, as well as targeted email campaigns to promote the new collection. This multifaceted approach ensured the collection’s continued success with our audience.
Lead Digital Designer: Amanda Macedo
Lead Copywriters: Tori Chalmers
Developers: John D'Agostino & Jon Liera
Wednesday
The Wednesday Addams collection was launched following the peak of the Netflix show's success, appealing to a wide range of demographics. This collection featured key items inspired by Wednesday’s signature style, including her iconic backpack, making it a strong product driver for the back to school season. We supported the launch with prominent site placement, as well as targeted email campaign to build excitement and drive sales. This multifaceted approach helped ensure the collection's success.
Lead Digital Designer: Shabaz Ahmad
Lead Copywriters: Tori Chalmers
Developers: John D'Agostino
