A Digital Creative Leader, Strategist & Designer.
Brand Campaigns
Project Type: Brand Campaign
Date: 2023/2024
Role: Associate Creative Director,
Creative Manager, Project Manager
At Claire’s, brand campaigns were essential projects that showcased the core values of our brand—self-expression, passion, and fun. In my role for these campaigns I supported the design team by providing art direction and guiding them through the creative process, from translating campaign briefs to applying the style guide in creating cohesive landing page experiences. After the creative assets were finalized, I managed the front-end development, collaborating with both in-house developers and external agency partners. I handled the project management for both the design and front-end development phases, ensuring everything was executed on time, within scope, and to the highest quality standards through QA processes.
Gen C Brand Campaign
In Spring 2024, we launched a campaign that placed our consumers at the forefront, selecting a group of kids to embody and share the spirit of a highly creative and expressive generation. This campaign highlighted how they express who they are today, who they aspire to be, and how they use Claire's products to showcase their unique style every day, embracing their most authentic selves.
Lead Digital Designer: Lilly Serafimova
Lead Copywriters: Tori Chalmers & Alexa Nizam
Developers: ITG Marketing Agency
C.Studio Brand Campaign
A video content series by Claire’s in partnership with Creative Director Nicola Formichetti. A backstage pass to insider stylist tips and latest trends to help our customers be the most from accessories to beauty and beyond.
Lead Digital Designer: Amanda Macedo
Lead Copywriters: Tori Chalmers
Developers: John D’Agostino
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